While most magazine publishers polled thought the online newsletter was an excellent tool for generating traffic on their Web sites, 21 percent rated them as an excellent source of additional revenue. Another study done by Clientize, a Florida-based market research firm, found that 207 of the top 500 magazines had free online newsletters. Twenty-eight percent of those publishers used outside firms to garner advertising sales. A 2001 study done by Opt-in News reported that one out of three online newsletter publishers used the newsletter to generate advertising revenue. While many newsletters exist solely as an information source and do not utilize advertising, many others are published as a source of revenue. In its first week, over one million people subscribed to it, and just two weeks later, the newsletter had secured over 1.82 million readers. In June of 2001, Japan's Prime Minister, Junichiro Koizumi, launched an online newsletter entitled Lion Heart, which covered political and technological issues. Both newsletters are sent to the subscriber's e-mail address on a weekly basis and contain investing information and news. The Motley Fool, known for its humorous investment advice, also offers its members free newsletters via email, including FoolWatch Weekly and Investing Basics. For example,, an informative Web site catering to the computer and technology industry, has over 40 free online newsletters such as the Enterprise Weekly Newsletter and the Daily Dispatch. Whether free or fee-based, Web surfers can sign up to receive newsletters that are sent directly to their email accounts. While many online newsletters are available on a publisher's Web site, the most popular method of delivery for many newsletters is through email. As well as being environmentally friendly, online newsletters save the publisher time and cut costs by reducing postage, paper, and other mailing supplies costs.Īlong with being less expensive and easier to produce, online newsletters can also reach a much larger customer base. "They remind customers you're there, spark repeat business, and help attract new clients." The article also points out some benefits of producing an online newsletter versus a traditional print version. As the number of World Wide Web surfers using the Internet for gathering information and making purchases increased, many businesses began using online newsletters to promote company Web sites, products, and services to provide information and as an additional source of revenue through advertising.Īccording to a 2000 BusinessWeek Online article, online newsletters can accomplish the same things as traditional print counterparts. Generate a shareable link or download your finished newsletter as a PDF to attach in an email or print off and send.Online newsletters, also known as electronic newsletters, became popular during the late 1990s.Proofread all of your information to make sure there are no typos and you’ve included everything you need to share.Change or resize the icons and photos in the template to fit your vision or upload your own photos to use.Use the Brand Kit to customize the fonts and colors to match your brand.Don’t use more than one font face for your body text and a second font face for your headings. Edit all of the text areas and input your content into your newsletter.You can customize every other aspect of the template later, so it’s better to choose based on what you’re sending. Select from one of the ready-to-use templates based on which one will best fit your content.Start a new project and click on the Documents tab to access our library of templates. Log into Visme to access the free printable newsletter creator.This will help you to choose a template that you know your content can fit into. Put together all of your newsletter content ahead of time so that you know exactly what you need to send out.
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